Master Emotional Intelligence: Recognize Decision Fatigue
Like the fatigue you feel when you engage in hours of physical exertion, a stretch of intense mental effort exhausts your mental capacities. Yet, unlike physical fatigue, decision-fatigue victims tend not to notice. For instance, the snacks placed by the check-out counter in supermarkets are crafted to avail themselves of customers' decision fatigue. After spending an hour deciding what to purchase, customers struggle more to resist the sweet junk food, despite the fact that they know it is a bad idea. Decision fatigue especially affects your capacity to comprehend and make trade-offs, and kicks in rapidly whenever you need to make a choice between many options or make successive choices. For instance, after spending a lot of time deciding which automobile to buy, buyers of cars are less capable of logically making the determination that a clear coat or high-end stereos are necessary. Rather, they rely on the salesperson's suggestion. There are options to avoid decision fatigu...